Mail us : hello@kaylamartinezdesign.com

My Process

My Processes

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Wanna see how I work and what to expect when working with me? Take a look to understand how I work through them to create a final piece that is true to your business.

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My Logo Design Process

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Logo Details:

1. Creative Brief: After the first half of payment and a completed Creative Brief has been received then the project can start. The client must complete a Creative Brief at the beginning of the project. It will serve as a guide and inspiration for the logo. Total of 10 simple, sections to complete. The logo design process cannot start without the client filling out this vital information.
2. Research: Based on the information provided in the Creative Brief research on competitors and your field of business will be done.
3. Sketching: I like to hand draw designs on paper first, pick the best ones and then create those digitally.
4. Design Stages:
– Stage 1: three black and white logo options.
– Stage 2: three color variations used on the selected logo design from Stage 1.
– Stage 3: three options for secondary logo (Silver and Gold Logo only) and emblem logo designs (Gold Logo only).
5. Final Files: Once the design stages are complete, the client has chosen the final logo(s), and the final payment has been recieved, then the final logo files will be released. The client will receive:
– Print files of the logo including: jpg, pdf, ai, eps
– Web files of the logo including: jpg, png, svg
6. After the files have been released I would love it if the client would fill out a Project Review sheet and provide a testimonial. Your testimonial might be used on my website so that everyone can see how amazing it was working together.