AleoBlue Brand & Marketing Development

About AleoBlue:

AleoBlue is an LED Wireless Networked Lighting Controls System. Setting up the system is as easy as installing, using a web browser to pre-commission, a mobile app to commission, and the system is ready to go!

Their Business Needs and Goals:

Aleo Lighting needed a way to showcase their new Wireless Networked Lighting for Sales Reps and Agencies to share resources with their customers and close sales. Since the system is new in the world of LED lighting Aleo Lighting needed a way to show customers how easy it is to use, the energy and labor cost savings, and the benefits of the system.

The Solution to Their Needs:

Creation of branding elements, marketing materials, digital marketing, and a website to promote this new product line. These graphic design pieces would be the perfect solution to act as a hub for reps, customers, and agencies alike to learn about the product, increase visitor engagement, and increase sales.

Results:

AleoBlue has increased sales at Aleo Lighting by 20%. The web page is now the most visited page on the website. Overall, there was an increase of:

LinkedIn page views by 1,279%
Youtube views by 98%
Web traffic by 61%
Email blast open rates by 29%

Video Content

These videos were created with the purpose of educating agency partners, contractors, customers, and sales reps about AleoBlue to close sales and spread awareness of this energy saving product. This content helped our sales reps by giving them an easier way to show customers how AleoBlue works as well as its benefits, helping them close sales and sign more agency partners to align with Aleo on new projects.

Case Study: NVIH – Medical Clinic

Product Overview

The Contractor's Choice for Controls

Device Set Up Tutorial

Website

The website pages consisted of an overview of the product line and it’s benefits. There was also a resource page for visitors to gather documents and resource files to share with others when educating about the product. It became a one stop shop on the website for contractors, agencies, and sales reps. Website traffic increased by 61%.

Logo Design

Check out the image gallery for the logo process for AleoBlue. If you want to see more detailed information on my design process you can view the steps in the tabs below.

Round 1
Round 2
Round 3
Round 4
Final

The client shared with me that they wanted it to be a simple text logo that will clearly be a sister logo to their original Aleo Lighting logo. With that in mind I created a logo that utilized simple text as well as iconography. I always like to provided combination logos just in case an icon stands out to the client and if it doesn't, then it's simple enough to just remove it from the final design. The iconography ideas I focused on were "bluetooth mesh" and "wireless". I showed variation in icons, colors, and text variations.

From round 1 the client still preferred no icon, which was perfectly fine. They also liked the all lower cased logos the best. From here I shared variations on font stylization. Bold, regular, italic were utilized in the these versions, as well as having a space or no space between the words "aleo" and "blue". None of the shades of blue were preferred from the previous round so we played with colors together until we found the right one. I typically like to design in black and white first, but I knew blue would be utilized for this logo so I started by showing many shades from the start so we could identify the right shade sooner rather than later to finalize the design.

From the previous round thin text for "aleo" and bold text for "blue" was the winner. From there I showed variations of color combinations with the selected blue, gray, and black.

Solid blue for the logo was the winner. The last minor tweak I wanted to try was using the standard font vs increasing the length of the "L's" and "B" in the logo to match the length of the "L" in the original Aleo logo.

I'm glad I provided one more variation because the logo with the taller letters ended up being the choice for the final logo. The client was happy and it was time to implement the new logo and color palette everywhere to promote the product!

Digital Marketing Pieces

Efforts to get the word out about AleoBlue once we saw the success customers were getting were furthered with the use of email blasts, social media, educational videos, and more. LinkedIn page views by 1,279%. Youtube views by 98%. Email blast open rates by 29%

AleoBlue Demo Box

Our reps wanted a way to showcase AleoBlue on the go during in-person meetings. So we developed the AleoBlue Demo Box to help them do exactly that. I designed the interior graphics and worked with the manufacturer to get the holes drilled perfectly to fit our mini light fixtures, sensors, nodes, remote control dimmer switch, and power source.

Once the demo box was complete we created a video for reps so they knew how to use it and convert potential customers.

AleoBlue Showroom

The demo box was then taken a step further and an immersive show room was designed to allow customers to come to the office to experience AleoBlue in-person in a live setting. The initial sketch was provided by the client and I made the room come to life with graphics, imagery, and text elements.

AleoBlue has been a massive project and it’s an ever evolving brand. The launch of the product line has helped Aleo Lighting immensely by increasing their sales numbers and brand recognition. It will continue to grow and shift with the industry by breaking standards and giving customers ease of use and flexibility in their projects while experiencing significant energy savings.