Paylocity Webpage Micro Animations

About Paylocity:

Paylocity is a software company that specializes in HR & Payroll with many features within it’s app to make the employee lifecycle smooth from hire to retire.

Their Business Needs and Goals:

Paylocity’s web team wanted to run a test to see if using micro animations on the Request a Demo page would result in increased form fills on the page, aka and increase in leads from web traffic.

The Solution to Their Needs:

Creating micro animations to play in a loop on the website near the form fill to showcase the product and increase Demo Request leads.

Results:

(This data was pulled in the first month after the first micro animation went live.)

Increase in Leads: +6%
Increase in MQLs: +13%
Increase in Working Leads: +4%

Increase in Total Clicks and Engagement: +346%
Increase in Average Time on Page: +18%

Alternative Option

For the first draft I wanted to give the web team options to choose from. It’s a very small difference, but these minute changes matter when it comes to user experience when navigating the site and the web team knows best. They selected Option B.