Utah Mammoth Sponsorship Graphics

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About Paylocity:

Paylocity is a software company that specializes in HR & Payroll with many features within it’s app to make the employee lifecycle smooth from hire to retire.

Their Business Needs and Goals:

Paylocity gained a sponsorship with the Utah Mammoth and needed to deliver designed motion graphics to the Utah Mammoth team to have Paylocity branding in-stadium during Utah Mammoth home games.

After the initial graphic Paylocity was also the Sponsor of the Night at one of the Mammoth games where it was a complete stadium take over that we supported as well.

The Solution to Their Needs:

The Creative and Content Team worked together to strategize our message for the in-stadium design assets. The assets list included: LED Rings, Aux Board, Wedge, and Upper Voms.

Sponsor of the Night assets included the assets above as well as: CVAN and Video Walls.

Results:

The event was a success, our leadership and sales teams that attended said the graphics looked amazing. They had a great time at the event and it was a great brand awareness play.

We also did a giveaway of Paylocity branded Scrub Daddy’s that ended up being a popular item as well.

This was an amazing project to work on and had great results! Supporting both this and the DC United Sponsorship with impactful graphics in-stadium that prospects would see during the games made a great impression. The Sales Team was using these sponsorships to close bottom of funnel leads in the sales process. Here is the data of Utah Mammoth and DC United events combined:

13 events
+40% Close Rate

+$700K in Submitted Revenue

Season Graphics

First I was given copy options, the team and I chose 3 that we wanted to see animated for this project. One of the copy options I made two versions for to see what looked best.

Animation Options and Design Thought Process

Shift 1 and 2 both played off the word “Shift” in the copy by using shifting text to lean into the theme of that copy line. As well as using a hockey player in option 1 to show the physical shift of the player on the ice to hide and reveal the text to complete the copy.

Elevate shows a mountainous landscape behind the text that animates in, then accelerates from the bottom of the mountains to the peak to reveal the word “elevated” to go with the theme of that copy line.

Mammoth uses a mammoth’s foot to crush and shatter the text for this animation. Emphasizing the line “mammoth impact” before revealing the rest of the copy.

I mocked them up against the other stadium graphics to see how everything would play together in the live environment. The team selected “Shift 1A”, which was my recommendation, so I was happy that it was the favorite across the board. Then it was time to export the file to be stadium ready.

My VP of Brand and Marketing was kind enough to get footage of my graphics playing live in the stadium while she was at the event. I was so grateful because this was the largest scale that my graphics had ever been a part of and capturing it was really special to me.

4 variations for round 1 of review. Animating all at once.

Mock up of all stadium graphics with 4 variations of the LED Rings for round 1 of review. Animating in a loop.

Final export on my desktop vs graphics live in-stadium.

Sponsor of the Night Event

This event was a full take over of the stadium, where the whole place was going to be covered in Paylocity branding. The first step was to resize the original graphics from “Shift” to fit all the stadium screen sizes.

I also created a new graphic to promote the Scrub Mommy giveaway that we were going to be doing at the event. It was important to the Sales team that the giveaway didn’t go unnoticed. Which was a success because people were looking for the Scrub Mommies after the event.

Animation Design Thought Process

Scrub Mommy was very straight forward, but I wanted to play with the use of bubbles in this animation. I also thought it was important to show the product that we were giving away, because we were calling them Scrub Mommies, but they were customized with a Paylocity Core. I wanted people to know what they were looking for when leaving the stadium. Luckily I had one of the custom Scrubs on my desk, so I took a photo of it and edited it to get it ready to use in the animation.

I used bubbles as a text transition as well as a Scrub, which was a fun touch.

For the new graphic I used the same process as the stadium graphics. I mocked them up to see how all of the graphics played together across the stadium and then got approval. Then it was time to export and make these graphics stadium ready.

My time lapse of resizing the Utah Mammoth graphics for the Sponsor of the Night event.

Mock ups of all stadium resizes for the event using the loop of animation, which included: Scrub Mommy, Paylocity logo, Utah Mammoth “Shift”, and Paylocity logo animations.