Various Event Graphics

Every Event is Unique

Event graphics are very unique and usually involve custom graphics for each one. Here is a collection of various events that I’ve created both static and motion graphics for. Event graphics are important for top of funnel brand awareness as well as drawing people to the booth. More people in the booth equals more conversations and more leads to nurture. 

FATHOM

Event Type: Corporate External Event. 
Close Rate: +7%
My Contributions: Video Assets for check-in area.

This event was an external event to host prospects who were in their decision phase of the funnel. Paylocity invited prospects to this event to showcase Paylocity’s capabilities, have current clients speak to prospects directly to provide real experiences, and show the prospects a fun event. All that encouraged them to move into the buying phase. 

Revenue Generated: +$14M Pipeline, +$1M post-event closed deals.

This event was a success with driving +$1M in generated revenue for the company. 

HR Tech 2023

I built looping videos to play inside the booth tunnel for this event as well as creating looping videos for the demo station screens. 

I created two versions of the demo screens loop. One promoting an HR Tech Talk during the event so people could see it and attend the talk during the event. As well as a version of the loop without that promotion once the talk had concluded. 

Snippet of Tunnel Loop Video In-Action

Full Pre-HR Tech Talk Demo Loop Video

Snippet in Demo Loop Video promoting the HR Tech Talk at the event.

Full Tunnel Loop Video

HR Tech 2025

This was a really cool archway video project I got  to work on. This one came with a little bump in the road. The vendor sent us the specs for the archway and we completed the graphic weeks in advance. However, when set up day came they saw that our graphic didn’t fit in the frame on the screen. The vendor realized they sent the wrong specs to us, so I had to quickly adjust and resize the graphic for the event. It was a quick turnaround, but I got it done in time for the event the following day. 

That was the first time something like that had happened to me for a video project. I’m glad I was able to still execute the project for the event. My events teams was very grateful for it!

Video Archway Final Export and In-Action

Video Archway Final Export and Social Media Post Resize

This is an image of the video with the incorrect dimensions, before I quickly and successfully fixed it for the event.

WINter Update

This is an internal event to get our Sales team prepared and pumped up to finish the second half of the fiscal year strong.

I reviewed and designed 78% of the decks as well as all event animations. I was part of the team that put on what is considered the smoothest in-studio show ever done at Paylocity.

We have continued to implement these practices for all other internal events and continue to see success with it.

"Kayla helped stand up a new process for content for the internal Summits and it worked amazing! She was ahead on all the content that was collected pre-event which really helped us stay prepared for the event."
Anonymous
from Review Cycle

Maryland Restaurant & Hospitality Event

A sales rep exhibiting at this event purchased an additional promotional opportunity with this mobile digital billboard. This truck was in front of the entrance of the event so every attendee would see it on their way to check in. I built a static graphic for the back and animation for the side.

Projects

Decorative Text Break Teal

Utah Mammoth Sponsorship Graphics

DC United Sponsorship Graphics

Chicago Bulls Partnership Announcement

Elevate Conference Graphics 2025

Giordano’s Collaboration: Pass the ONE Ball

The Future of HCM, Simplified

Paylocity Webpage Micro Animations

Various Video Projects

Various Event Graphics

Paylocity Product Video Project

Elevate Conference Graphics

Paylocity Client Testimonial Video Editing

Paylocity YouTube Channel Revamp

AleoBlue Brand & Marketing Development